Stories are the most fundamental and natural way we understand our world, and share our understand with others.
Product storytelling is this: your customer uses your product and achieves their outcome. To write marketing or sales copy therefore, you're not telling the story of your product -- you're telling the story of your customer.
Organizational storytelling is this: your employees are on a mission to make the world a certain way, and through their involvement with your company, they get to do that. Internal communications and recruiting is easier and more successful when it's story based..
We can show you how to use your stories to create key messaging, build marketing, develop content, manage PR, create an internal culture, and generate business.